Fortune Limited.

Brand Identity

Fortune Limited was created by Russell Fortune in 2021 as his passions for surfing and craftsmanship naturally blended to become one.
Russell has a strong focus on performance of his craft through R & D and the quality of finish he brings to the surfboards he shapes. Painstakingly crafting every board by hand all the way through to the final sand and polish.
Russell wanted an Identity for his craftsmanship which represented the Era which inspires the Alternative boards he creates with a modern and contemporary approach.